Selling my music makes me a sellout
To put it simply, nobody and I mean absolutely nobody will care more about your music than you will. So with that said, who do you think would be the best sales person for your music?
If you guessed yourself. Then yes! You are indeed correct and at the same time you are also wrong.
Because nobody can fully comprehend the meaning or the message that you are putting out, you are best placed to craft the positioning and the heart of the music.
There is however also a downside. Because you are so close to the fire so to speak, you are probably also the worst placed to punt your music because you probably cherish it too much and are afraid that someone will reject your little darlings.
The curse of too much knowledge and intimacy. This is why doctors don’t operate on family members.
So what is the answer then? Perspective. You really have to separate yourself from your creation. If you ask me, I think this is also the reason most creatives have a stage name or pen name. It clearly allows you to separate yourself from what you do. A mental game but very effective. You also have to become a student of marketing, to educate yourself on the simple ways you could be missing out on branding your music because it seems trivial or uninteresting to you but may appeal greatly to your audience. For instance, documenting your progress as an artist, or preparing for a show. This ability to peel back the curtain has always been an effective tool to market creative projects.