Marketing Stealth Bombs

When it surprises and delights fans. That’s a good thing. When it surprises and delights even the creator. That’s a wonderful thing! 

Drake did it with the release of his album, Scorpion, unannounced. Pop up shops, art galleries and pop up concerts are now all the rage.  

In a world full of announcements, promotions and gimmicks. Isn’t it a refreshing change to just see a creative person say; “Hey, I made this. I put a lot of work into it and I hope you will like it. If not, then maybe you would like something else I am working on”

Then get busy creating the next thing. 

Oh, and this morning I woke up as a regular guy and tonight I go to sleep as a Published Author. Currently you can check out my latest book project, click here. Now available on Amazon Kindle.

 

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Thinking Chair

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It doesn't really have to be fancy in order for you to get the job done.  

"If you want to be a writer and you don't know how or when; Find a quiet tree and use a humble pen" - Paul Simon

Or in our case... A highly connected, fully charged, picture taking, Super Computer that can fit into your pocket.  

Times may change, Technology may change, But the key principles of discipline, consistency and focus are fundamental laws that are timeless.  

Use what you have. Don’t always think you need more, because generations before you have achieved a lot more with a lot less so we have little excuse. 

Operate using the Bare Maximum.  

One Hit Wonder

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One Hit Wonder

It is easier to consume than it is to create. It is easy to say that that show is terrible, or that song just isn’t good enough. That that coach needs to be fired or that player should be substituted.

Easy, from this side of the fence.

But when you are the player, the coach, the producer, the singer, the artist. The creator. Your job is to create. You’re not looking to be a shooting star a passing fad or a one hit wonder.

You create. You do it again and again and again. Not for them, not for you, but because it’s what you were created to do.

The art of virtual collaboration

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When you live in the middle of nowhere, it makes the most sense to be connected to the thing that allows you to be anywhere. The Internet has forever, changed the way the game is being played. Indeed it is a geographical equalizer, leveling the playing field, making it absolutely irrelevant where you live as long as what you present to the world is strong enough to speak for itself.

And yet, still we (myself included) don't seem to use it to its full potential. 

Being able to find useful information at a touch of a button is great. The ability to connect with millions of people is wonderful. 

But the ability to build a virtual team to create something new is truly remarkable. 

Choose your mode of communication.

Select your team members. 

Define your project. 

GO! 

And then, rinse and repeat. 

Project Hustle

Atlanta Airport  

Atlanta Airport  

We hear it all the time. Work hard! Put in the work! And it is true, you do need to work hard because nothing worthwhile comes easy. You do need to put in the work because no skill comes without practice and repetition. 

But have you ever stopped to think about what you are working on? What you are really working towards?  

A question I will never forget was told to me by a friend when we were in the trenches of a job we both hated.  

He said to me who works harder: A coal miner or Bill Gates? This obviously being a trick question I decided to give him a witty answer.  

Well naturally a person could say the coal miner works physically harder but the corporate guy works mentally harder, I said with a smile thinking I nailed that question.

Then he said to me they both work equally hard. One physically and one mentally. The difference is that one focuses on creating value for others while the other focuses on getting a paycheck for themselves. 

Two people. Same hours in a day. Same energy. Different focus. 

Oh yes... Greetings from the USA.