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WHAT MAKES AN MC GREAT?

July 25, 2014 Emmanuel Aboagye
Mic & Turntable 

Mic & Turntable 

I recently had a great conversation with a young up and coming emcee. While talking about our latest projects and having a brief listening session I pointed out some things I noticed in his rhyme schematics, delivery and flow that I have always consciously or subconsciously analyzed in the rappers I have liked or disliked. 

Which got me thinking. Why do we like certain emcees more than others? What makes one rap verse better than another? And what makes an emcee great?

I believe there are 5 things that make an emcee stand out and set them a part from the rest of the crowd.

1. Their ability to tell stories 

Usually the story is their own but even when told through the eyes of someone else they have an ability to paint vivid pictures of details and emotions that translate and ring true. This is something I believe Lecrae is doing so well at right now. Christian rappers have often been dull. Preaching at you instead of to you. In essence, Bible-Bashing. In my eyes what Lecrae has done is elevate Christian hip hop by telling you his story. And his story is an interesting one. Most people have interesting stories but how you tell them makes a huge difference.

If you think you don't have an interesting story then learn to tell other peoples stories.  

2. Their ability to make it rhyme 

It's one thing to be able to tell a story. It's another thing to make that story rhyme. Rhyme has that sticky ability to make something new sound true and stick to you like glue. That's why we Love Dr. Seuss.

Legend has it, that when rapper Rakim use to write his rhymes he would draw a line down the middle of the page. And when he got to the line he would try to make the words rhyme. This helped him perfect his internal rhyme style that made him famous. And also added a new flavour to Hip Hop.

3. Their dedication to the craft

Continuously practicing what they do makes them formidable even on their worst days.

When Tupac was in the zone he would write 3 songs a day. Even writing while he was on the toilet. Jay Z use to read a rhyming dictionary every night. 

4. Their desire to connect

Most have a strong desire to connect with their audience which make them really good at breaking down barriers to your heart and mind. Making you feel a personal connection, even though you may have never met them in real life. 

I have never met Eminem, but through his music I know that his daughter (who he loves dearly) her name is Hailie, His Ex-wife's name is Kim and they have a love/hate relationship. He has battled drug addiction and can be painfully insecure. So basically, he is a human being trying to make the most out of life and therefore we can connect with his tragedies and triumphs.  

5. Their boldness to constantly ship 

"Great artists ship." it may not be perfect but at least it was put out there for the world to see. Instead of fading into obscurity.

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Question: Who are some of your favourite Emcees? Leave a comment in the section below

In Music Business, Education Tags Great, MC, Emcee, Music, Discussion, Lecrae, Jay Z, Tupac

BK_RED DRESS [New Release]

July 23, 2014 Emmanuel Aboagye

RED DRESS by BK

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In Music, Entertainment Tags BK, New Release, Music, Recording

LECRAE_NUTHIN (Audio)

July 4, 2014 Emmanuel Aboagye

Every time I hear a new Lecrae song I get that feeling...

You know, that feeling you get of when you hear about your brother or sister doing something great and you are proud of them!

Representing the KINGDOM. Putting these fake emcee's in their place. I'm Loving it!

Because these new rappers ain't talking about nothing!

In Entertainment, Music Tags Lecrae, Nuthin, New Release, Anomaly, Fake emcees

What do your customers really want?

July 1, 2014 Emmanuel Aboagye

Clue: It has absolutely nothing to do with you.

Read More
In Entrepreneurship, Marketing Tags Customers, Clients, Drill, hole

Walk Off The Earth, A video that will make you Happy!

June 28, 2014 Emmanuel Aboagye

I totally love this Canadian Band!

Walk Off The Earth are a product of this digital revolution that a generation will be talking about for years to come. They used whatever they had at their disposal and made it work.

They did it by mastering 2 things:

1. The low budget video

2. Using cover songs in a unique manner. 

In Entertainment, Music, Highlight Tags Happy, Cover, Song, pharrell williams, Walk off the earth

Hallelujah_(Cover)

June 17, 2014 Emmanuel Aboagye

BK does a cover version of Hallelujah by Canadian singer songwriter Leonard Cohen

In Entertainment, Music Tags Hallelujah, Cover Song, Leonard Cohen, BK

Quote: Walt Disney on making movies

June 4, 2014 Emmanuel Aboagye
“We don’t make movies to make money,
We make money so that we can make more movies.”
— Walt Disney

Substitute the word "movies" for whatever it is that you are passionately creating. Music, art, fashion, etc. Now you have the right attitude. Approach your creative process with this in mind.

In Quote, Entrepreneurship, Education Tags Walt Disney, Making movies, making money

Creating ART isn't easy!

May 26, 2014 Emmanuel Aboagye

Creating your Art isn't easy! 

Marketing your Art can be even harder than creating it.

So when I stumble across insights and techniques that make the job of Marketing music, books and film a little more understandable. It is a must that I share some of those insights.

Guy Kawasaki has a knack for knowing how to break things down simply. And give you a kick in the pants (with encouraging words) when you are just not moving in the right direction. He often gives me answers to questions I never knew I was even asking. The most resent one was from the interview with one of my favourite bloggers right now Jeff Goins.

In the interview Jeff asks Guy: When should a writer start to market their book?

Guy's Answer: "The moment you start writing your book, that's the moment you start building your marketing platform. You don't wait for your book to be done. You are going to need six to nine months to market it and that same amount of time it takes to create it. This is not a serial process, it's a parallel  process."

*NB: This is also true with music and most other creative projects.

Creating Art isn't easy, but nothing worth while ever is.

Marketing your Art isn't easy, but if you don't do it, who will?

This interview with Guy is totally worth checking out. 

In Entrepreneurship, Marketing, Music Business Tags Ant, Hard working ant, Creating art

Appreciate your Mama_2Pac Dear Mama

May 12, 2014 Emmanuel Aboagye

It's never too late to tell your mother you love her. And you don't need a special day on a calendar to tell you when to appreciate all she does. 

To all the mothers, You are appreciated! 

Here is one of my favourite rap songs from 2PAC to help remind you of the special lady in your life.

In Entertainment Tags 2Pac, Dear Mama, Appreciated, Entertainment, video, music video

The Ultimate Cliff Hanger

April 30, 2014 Emmanuel Aboagye
Gareth Cliff

Gareth Cliff

Is radio really dead?

Read More
In Marketing, Music Business, Entrepreneurship, Entertainment Tags Gareth Cliff, 5FM, Cliff Central
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