The Secret Weapon behind Drakes uncanny success
When the dust settles and the smoke clears. I have no doubt in my mind that Noah '40' Shebib will emerge as one of the most influential producers of our generation.
(10 years from now, you can quote me on that.)
Every interview I have read or seen always leaves me more impressed!
His approach to production, his choice of operating outside the music hubs, his focus on the artist, all these and more are definitive moments that set him apart from the rest of the pack.
Checkout this cool interview he did with Native Instruments Maschine.